Experts commend Firehouse for having the courage to ask franchisees for more money where it was needed, even when times were tough. In , seven people in Chicago died after taking Tylenol due to an unknown suspect lacing the capsules with cyanide after the products reached the shelves. Tylenol was successfully reintroduced with tamper resistant packaging, discounts, and sales presentations to the medical community. It's tough to be the little guy, especially when one of the big guys becomes your direct competition.
Hangers differentiated itself through van delivery service, funny t-shirts and hangers, as well as social networking. The company also spent time connecting with the community by partnering with local businesses and charities. As a result, Hangers has experienced growth while other local dry cleaners have reported flat or declining revenues. To support new growth, businesses have to expand past their initial customer base, an often daunting task for small businesses.
However, partnering with another successful company can help businesses reach a new level. Diagnostic Hybrids, specializing in medical diagnostics, did just that, partnering with Quidel, a market leader in rapid diagnostic tests. This partnership allowed Diagnostic Hybrids to enjoy a larger market presence, as well as take advantage of better research and development resources.
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Although Diagnostic Hybrids was acquired by Quidel, key elements of the organization remain, with the same company president, and operation as a separate subsidiary. Tesco's move into Korea offers a classic case study of building market share internationally. The company made some smart moves in their Korean expansion, most notably partnering with Samsung, the leading Korean conglomerate, and embracing the Korean way of life by operating stores as local businesses and community centers.
Another excellent international case study comes from bike manufacturer Triumph, which lost steam in its British home base three decades ago, but found new life by heading overseas. In , Triumph sold just 7, bikes in the UK, but 50, worldwide, indicating that an international interest paid off for the company. Triumph's famous factory in Warwickshire closed up shop in , but the Indian factory remained, and these days, the motorcycles have become the country's Harley Davidson.
The company struggles to meet demand in India, with a six month waiting list and a new factory being built. India's middle class has embraced the vehicle as an affordable commodity, even giving them as dowries in weddings. Background checks are an issue faced by many companies, as sensitive information is now more public than ever.
Case Studies in Strategic Management
OfficeDrop is no exception, as the company scans paper into digital files, including patient records and minister sermons, most of which require trustworthy employees who can handle documents discreetly. Many companies offer quick, superficial checks, but for OfficeDrop owner Prasad Thammineni, more information was required.
He found a company that would allow research to delve into a number of different sources and perform a more comprehensive search. Other business owners offered somewhat critical opinions of Thammineni's choice, pointing out that instead of Googling to find a background check company, he should have asked his business network who they were using. They also recommended that he take advantage of free resources, including online searches and checking out social media sites to learn more about job candidates.
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He asked rank and file employees to share their insight through a hotel, discovering that there was a disconnect between what was going on at the hotel and the knowledge of staff. He implemented an easy fix, creating short meetings at the start of every shift to inform employees of daily happenings so that staff could offer more to guests, improving customer loyalty, return visits, and spending.
Experts laud Aziz for differentiating the MGM grand with top quality service from the employees.
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Marketing is key, whether you're a multibillion dollar company, or just a guy with a cart full of creme brulee. But just doing it isn't enough: you have to market effectively. Curtis Kimball, the man behind the Creme Brulee Cart, put Twitter to work for him amassing thousands of followers and growing his business by allowing people to follow the cart through the online service. Kimball engages with customers and develops a personal relationship with followers online, asking for suggestions on flavors and cart locations. Perhaps the most impressive part of this story is the fact that Kimball has no marketing budget Twitter is a free service , yet enjoys an incredibly popular status and high ratings on Yelp.
You can't be everything to everyone, as Hickory Farms found out. A company that started out with holiday gift baskets including sausage, ham, and cheese at one point had an offering of 2, different products, sprawling the company and resulting in a loss of favor with customers.
Recognizing this issue, Hickory Farms streamlined itself, slashing their number of products from 2, to with more modern visuals, descriptions, and other features, including less packaging and more recycled content. The company also overhauled their website, making it easier to shop online. Brand strategist Jennifer Woodbery believes that this was a smart move, making the most of Hickory Farms' trusted name and image with an effective rebranding of offerings. It happens all the time: good employees get a promotion, and suddenly, they're not so good anymore.
Such is the case for cat shelter Paws Need Families, as Della, a cleaner turned assistant manager, then manager started arriving late, letting applications sit, and slipped on inoculations, all serious offenses. Instead of confronting Della directly, general meetings were held, and an assistant manager was hired to compensate for Della's shortcomings. Ultimately, Della never cleaned up her act, and was fired.
Ken Blanchard, co-author of The One Minute Manager believes this situation could have been avoided with frequent meetings and support with a system of review, both of which can identify issues before they become real problems. In , Maclaren issued a recall for every stroller it had sold in the US for a decade, which came to 1 million units. The strollers were recalled so that a cover could be installed to prevent amputation of a baby's fingers, which could happen if the baby were to be in the stroller in the wrong spot.
As a luxury brand, this incident was damaging even though it was a misuse of the product and not a defect. Experts believe that Maclaren did the right thing in the aftermath of the recall, asking for a fast track recall from the Consumer Product Safety Commission, and got out in front of the recall as it started spreading through the press, saving face and further embracing a mission of child safety. We all hope that clients will pay on time, but the fact is that most businesses have to deal with lateness at some point or another.
How you deal with it can make all the difference, and this case study reveals a smart strategy. When a client wrote to check in on the progress of work, a web developer replied that she was hesitant to work quickly for that client because she was still waiting on payments for month-old work. This immediately got the attention of the clients, who contacted her and discovered that their checks were not going to the right address.
The problem was solved almost instantaneously, enforcing both leverage and rewarding positive behavior. However, it was risky, and the client criticized her for not sharing a warning before coming to a difficult point. Listings of results for Marketing essay examples and topics — StudentShare.
This case study presents a review of the current state of the mobile food vending industry, the challenges facing cities in regulating this industry, and examples of how four cities — Austin, Washington D. IRJAF case studies are discussed in many leading business schools across the world.
The best news is that each of those content marketing examples comes from a small business—not a media giant. In preparing for the release of a new orphan drug, a global pharmaceutical company appointed Pricing Solutions to help them execute a confident go to-market strategy. Next, pinpoint all the important issues and identify any underlying problems. Thanks for the A2A. It's desirable that you work with a business that has experience writing academic assignments for students. A case study can be short and concise or long and detailed, depending on how you plan to use the case study and the resources you have available to you.
Note: This is a fictitious case developed for educational use. A few examples of case study topics are provided below—the case studies would describe what happened when, to whom, and with what consequences in each case.
Case Studies in Business, Management Cases, Strategy, Operations, Management Case Study
We use education case studies to understand why local implementation looks the way it does, how implementation varies, and the factors that support or hinder successful implementation and outcomes. Or take a look at a case study Those are just a few examples of content marketing. Case studies built on targeted interview questions like the examples above will result in a more valuable content marketing asset. Integrated marketing is driving 's most successful campaigns. This is a platform which is actively engaged in providing help to the students for finding free case study topics.
What Is Internal Customer Service? A Definition and Case Study. You can present a single case to several groups in a class and require each group to offer its solutions, or you can give a different case to each group or individual. It would also include any intricacies you might come across in the workplace. SAS Customer Intelligence integrations. Recently the term Internal Customer Service has become a buzz phrase. A case study is defined as a process or record of research in which detailed consideration is given to the development of a particular person, group, or situation over a period of time.
Use Salesforce Marketing Cloud's marketing automation tools to customize every interaction based on customer data. Find out more. Existing content - Strong case study, too much lecture, overall much too long. Rob Petersen shares 37 big data case studies where big data yielded big results for major companies across the globe, showing how big data can work. To give this model life, I came across a great case study for how Amazon sourced and pursued the idea for its Prime shipping service.
This page links to example cases from government and the private sector that may help your own case building. Promotion is a key element of success of any company and Sony Corporation has a huge promotional budget that covers not only advertising, but also personal selling, sales promotion, direct marketing and publicity. Example case studies.
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